Network Functions Featured Article

Reliance Jio, LeEco Come Together to Produce Jio Welcome Offer

September 14, 2016

Special deals are an eye-catching proposition in a lot of markets. It's no different in the mobile market, as a recent move between Reliance Jio and LeEco put a little extra life in the Jio Welcome Offer, a special deal that should do its share of drawing in new customers.

Thanks to the arrangement, Reliance Jio will bring more of its content and service offerings to more users. The Jio Welcome Offer gives users access to free unlimited voice and data services, which in turn opens up a lot of new options in terms of content consumption. LeEco, meanwhile, is a smartphone maker with a slew of devices on hand, and thanks to this new arrangement, the Jio Welcome Offer is available for many of those devices on at least some level.

For instance, for the Le 2 and Le Max 2, users get access to voice over LTE (VoLTE) calling, along with high-definition voice calling and instant connection of calls, as well as the unlimited voice and data offer. Those with the other LeEco devices, like the Le 1s, Le 1s Eco, and Le Max will be able to get in on the unlimited voice and data offer, though it looks like VoLTE isn't available for those devices. The Jio Welcome Offer is set to run through December 31, 2016, and is at last report available with a variety of plans that can be found at Reliance Jio's website.

LeEco India's chief operating officer of smart electronics, Atul Jain, commented, “With the vision and roadmap to provide integrated services leveraging the mobile as a platform, LeEco has successfully created the hardware, software and services ecosystem for enabling a seamless digital upgrade for our consumers. LeEco has been offering a great content bouquet to the Indian consumers and now with this association with Jio, we believe that our users will be able to fully unlock the potential of our Superphone and experience 4G like never before.”

A welcome offer such as this would not go amiss most anywhere, and there's little that's as good as an all-you-can-download data package to draw in potential users. It requires a powerful, robust network that's capable of handling that kind of traffic, though, and network functions virtualization (NFV) can be a big help in getting a network to that level of capability. Offloading some functions and helping users work around certain issues are all a potential help, and if Jio's taking advantage of NFV's capabilities, it might be just the thing to make the network run at a level that can handle all the streaming that users are likely to engage in.

It will be interesting to see how Jio's efforts here work, but with some advance planning and a little extra care, it could be exactly what's needed for the company to land a big slice of the market going forward.

Edited by Alicia Young

Article comments powered by Disqus

Events and Activities

Cable-Tec Expo

September 26-29, 2016, Philadelphia, Pennsylvania Convention Center

SDN & OpenFlow World Congress

October 10-14, 2016, World Forum, The Hague, Netherlands


November 7-10, 2016, Hilton Inner Harbor Hotel, Baltimore, MD

Carrier Network Virtualization (CNV)

December 12-14, Santa Clara Convention Center, California

Featured Resources

Zero Touch Network-as-a-Service

There is a growing recognition from B2B operators, and in particular from the MEF membership, that they need to modernize operations for delivering network connectivity services to reap the benefits offered by SDN and NFV.

Full End-to-End Network Function Virtualization

As cloud technologies revolutionize the business model of enterprise computing, the telecommunications industry is leveraging the potential of Network Function Virtualization (NFV) as a telco flavor of network cloud computing. However, the move to a cloud business model is complex for communications.

The Road to NFV Success Is Paved with Intelligent Orchestration

CSPs can infuse a high degree of intelligence through business and technology rules that govern workloads and decisions based on key metrics and measurements.

Virtualized Oracle Communications Policy Management Offers Advanced Policy and Charging Capabilities to Communications Service Providers Large and Small

Small, midsize, and large communications service providers (CSPs) are looking for ways to better personalize and monetize the services they offer. But sophisticated policy management capabilities have historically required large investments in hardware and were comparatively bulky—until now.

Oracle Communications Application Orchestrator Makes the Path to NFV More Agile and Open for Service Providers

The ultimate goal of network function virtualization (NFV) is to support a communications world that operates with a more cost-effective and agile infrastructure.